The first marketing analytics projects

07. January 2018 Uncategorized 0
The first marketing analytics projects
The online world is full of amazing success stories on how fancy analytics tools have turned around a business issue. They all sound cool and suddenly your management or team buys into the concept of having analytics and some real data-driven marketing happening. Now you are facing the dilemma of where to actually start. Frankly ...

Building an analytics team – Infographic

Building an analytics team – Infographic
Since the utilization of data for business purposes is booming it is becoming difficult to keep up with the challenge. Having a strong analytics team in-house can grant you a great spot in making the most out of your data. Nevertheless, it is not the easiest thing to build a world class analytics team. I ...

Power BI breaking through in Gartner Magic Quadrant

18. March 2017 BI 0
Power BI breaking through in Gartner Magic Quadrant
Gartner releases multiple “Magic Quadrants” every year to rank different industry players. This February they published the Magic Quadrant for Business Intelligence & Analytics Platforms. What’s the news here? Microsoft broke through into the “leaders” quadrant, undoubtedly due Power BI as their flagship self-service business intelligence offering. What does this mean? While there are many debates ...

Summary of data visualization tools [Infographic]

Summary of data visualization tools [Infographic]
There is an abundance of data visualization tools out there and it is tricky to make sense of them all. I have already attempted to categorize some of the free web based solutions out there. Recently I bumped into another summary also containing some offline and enterprise grade solutions. So without much further talking, here you ...