Who does what in Data Science? [Infographic]

12. April 2016 Big Data 0
Who does what in Data Science? [Infographic]
Who does what in Data Science is confusing, but luckily there are resources to help you figure things out. Last time I shared the distinction between analytics and data science, this time there is a more detailed approach to data workers, originally pusblished on the the Datacamp Blog. In this infographic we compare the roles of ...

Machine Learning for Marketing explained

24. November 2015 Big Data 0
Machine Learning for Marketing explained
Machine Learning as a term can sound alien and slightly difficult to grasp. The first thing actually coming to my mind talking of machine learning is something like Skynet from the terminator movies. The concept migh also sound like covering something very complecated, while it does not necessarily have to be. I have bumped into ...

Only 0.5% of data is being analysed

01. September 2015 Big Data 0
Only 0.5% of data is being analysed
I recevied a tweet from Future Brands stating that only 0.5% of the world’s data is being currently analyzed. However shocking it sounds, I think it is true. I also believe that despite all efforts this figure is going to decrease, despite the fact that humanity will be able to analyse than ever before. Simply, ...

Possibilities of Big Data [video]

23. June 2015 Big Data 0
I have come across an article on The Next Web about the possibilities of Big Data. I thought I would only look into it for 2 minutes, but got intriqued by the first question: “Who thinks Big Data is BS?”. Then the whole presentation turned into a great perspective on what Big Data actually means ...

Why Big Data is not the (basis of) solution?

Why Big Data is not the (basis of) solution?
Every company’s marketing department is looking for the ways to better target and profile it’s customers and prospects. In recent years so many of initiatives have launched to collect, store and analyze Big Data to achieve higher targeted marketing objectives, yet it seems most of these projects and efforts do not live up to the ...