Forecasting in Excel 2016 made simple

Forecasting is one of the most common business challenges an analyst can face. So far the toolsin Excel were not very simple when it came to more complex tasks. Linear forecast functions have always been there though. But once you needed to start dealing with seasonality or confidence intervals there was no simple answer. This ...

Sense.io – the Github for analytics?

Sense.io – the Github for analytics?
I have already mentioned that there are some specific differences between the analytics andsoftware development workflows. Nevertheless a collaborative tool, enabling storing, prototyping and deploying project is a must. Git and Github have been there for the software development folks, but while it is powerful, it is not tailored for analytics. Sense though have recently ...

Tips – Data analysis workflow

Tips – Data analysis workflow
Creating an analysis is basically always a special type of project. As all disciplines analytics also needs a specific workflow and methodology to get real results. I have seen many times how workflows unfit for analytics work (such as software development methodologies) are being forced onto these projects actually damaging end results. There is no ...

8 skills to become a Marketing Unicorn

8 skills to become a Marketing Unicorn
While the original article at the Hubspot blog reserves the “Marketing Unicorn” status for people with marketing technology skills only (Creativity + Technology = Marketing Unicorn) I believe that all 8 skillsets mentioned in the presentation they have published belongs to a new, currently rare, generation of marketers. This is why I thought of sharing ...