Cohort analysis for retention

Cohort analysis for retention
Though I already wrote a bit about cohort analysis beforehand, luckily the web is full of new material popping up all the time. This time I found some visualizations created in R through the AnalyzeCore blog of Sergey Bryl┬ácovering the retention aspect of the story. There is a different approach to this very same topic ...

New SQL course on Codeacademy

New SQL course on Codeacademy
Since I have published my latest collection on SQL resources for marketers Codeacademy.com has published a new SQL course and graduated the program from beta. Back in July I have already mentioned why taking an SQL course is beneficial to any marketer: Gaining independence from IT Speed to analysis on basic inquiries significantly improves When ...

Twitter Analytics keeps improving

Twitter Analytics keeps improving
It’s been a while since I have written my post about the introduction to Twitter Analytics. Since then the people behind this dashboard have been busy and did a quite big overhaul of this still free service. Oh, and I’m not just talking visually, but there are a lot of new, pretty interesting features added ...

10 Marketing Analytics Myths busted

10 Marketing Analytics Myths busted
There are myths for every profession or field of work, marketing analytics is no exception. Based on Hubspot’s article in this topic I have collected 10 very popular marketing analytics myths, just to make sure to bust them ­čÖé Most of these points are connected to the general misconception that marketing analytics is something hard ...

Cohort analysis – a simple guide

Cohort analysis – a simple guide
Cohort analysis is most probably the first slightly more advanced analytics technique I have come across during my experience, besides controlled experiments, which really makes a lot of sense and turns out to be simpler than expected. Recently I got reminded of its power in managing a marketing channel portfolio, so thought of sharing how ...