Resources to learn SQL, for marketers

Resources to learn SQL, for marketers
Good old SQL. Simply put if you want to retrieve data from any relational database these days your go-to language would be SQL. While this statement sounds obvious you would still need to learn how to craft your queries and translate your data needs into a programing launguage. Luckily SQL is quite simple. The motivation ...

8 skills to become a Marketing Unicorn

8 skills to become a Marketing Unicorn
While the original article at the Hubspot blog reserves the “Marketing Unicorn” status for people with marketing technology skills only (Creativity + Technology = Marketing Unicorn) I believe that all 8 skillsets mentioned in the presentation they have published belongs to a new, currently rare, generation of marketers. This is why I thought of sharing ...