The first marketing analytics projects

07. January 2018 Uncategorized 0
The first marketing analytics projects
The online world is full of amazing success stories on how fancy analytics tools have turned around a business issue. They all sound cool and suddenly your management or team buys into the concept of having analytics and some real data-driven marketing happening. Now you are facing the dilemma of where to actually start. Frankly ...

Building an analytics team – Infographic

Building an analytics team – Infographic
Since the utilization of data for business purposes is booming it is becoming difficult to keep up with the challenge. Having a strong analytics team in-house can grant you a great spot in making the most out of your data. Nevertheless, it is not the easiest thing to build a world class analytics team. I ...