Why Big Data is not the (basis of) solution?

Why Big Data is not the (basis of) solution?
Every company’s marketing department is looking for the ways to better target and profile it’s customers and prospects. In recent years so many of initiatives have launched to collect, store and analyze Big Data to achieve higher targeted marketing objectives, yet it seems most of these projects and efforts do not live up to the ...

Basic concepts of creating a data visualization

Basic concepts of creating a data visualization
“Eye candy” is all around the internet and it is easier to create visualizations from data than any time before. Nevertheless it seems with more design options does not necessarily come more information or easier understanding. I’m trying to collect here some of the basic principles of creating informative visualizations. The focus here would not ...