Return on Investment–Why still not natural?

07. April 2014 Management, ROI 0
Return on Investment–Why still not natural?
Why does it seem that focusing on Marketing ROI is obvious, yet when it comes down to business it seems to disappear, evaporate in thin air? I have recently come across an article on Hubspot Insiders, telling a story on how to do media sales by addressing the ROI concerns of the client. While I ...

Data and it’s impact on corporate silo approach

An intriguing TED talk, where Philip Evans (Boston Consulting Group) shares his point of view on how data will transform business. I find the most interesting part to be about how data, especially open data, will re-write the borders of industries and breaks up the siloes of value chains. DataScience101 blog takes it from the ...