Twitter Analytics keeps improving

Twitter Analytics keeps improving
It’s been a while since I have written my post about the introduction to Twitter Analytics. Since then the people behind this dashboard have been busy and did a quite big overhaul of this still free service. Oh, and I’m not just talking visually, but there are a lot of new, pretty interesting features added ...

4 Inspiring data visualization sites

4 Inspiring data visualization sites
Data visualization is a recurring topic. There is a lot of advice on the web, including this blog, which talks about what is recommended and what is not such a good idea when it comes to visualizing information. What we all agree upon though for sure that data visualization is a key topic whether in ...

Only 0.5% of data is being analysed

01. September 2015 Big Data 0
Only 0.5% of data is being analysed
I recevied a tweet from Future Brands stating that only 0.5% of the world’s data is being currently analyzed. However shocking it sounds, I think it is true. I also believe that despite all efforts this figure is going to decrease, despite the fact that humanity will be able to analyse than ever before. Simply, ...

10 Marketing Analytics Myths busted

10 Marketing Analytics Myths busted
There are myths for every profession or field of work, marketing analytics is no exception. Based on Hubspot’s article in this topic I have collected 10 very popular marketing analytics myths, just to make sure to bust them 🙂 Most of these points are connected to the general misconception that marketing analytics is something hard ...

Cohort analysis – a simple guide

Cohort analysis – a simple guide
Cohort analysis is most probably the first slightly more advanced analytics technique I have come across during my experience, besides controlled experiments, which really makes a lot of sense and turns out to be simpler than expected. Recently I got reminded of its power in managing a marketing channel portfolio, so thought of sharing how ...