10 Marketing Analytics Myths busted

10 Marketing Analytics Myths busted
There are myths for every profession or field of work, marketing analytics is no exception. Based on Hubspot’s article in this topic I have collected 10 very popular marketing analytics myths, just to make sure to bust them 🙂 Most of these points are connected to the general misconception that marketing analytics is something hard ...

Cohort analysis – a simple guide

Cohort analysis – a simple guide
Cohort analysis is most probably the first slightly more advanced analytics technique I have come across during my experience, besides controlled experiments, which really makes a lot of sense and turns out to be simpler than expected. Recently I got reminded of its power in managing a marketing channel portfolio, so thought of sharing how ...

Resources to learn SQL, for marketers

Resources to learn SQL, for marketers
Good old SQL. Simply put if you want to retrieve data from any relational database these days your go-to language would be SQL. While this statement sounds obvious you would still need to learn how to craft your queries and translate your data needs into a programing launguage. Luckily SQL is quite simple. The motivation ...

Possibilities of Big Data [video]

23. June 2015 Big Data 0
I have come across an article on The Next Web about the possibilities of Big Data. I thought I would only look into it for 2 minutes, but got intriqued by the first question: “Who thinks Big Data is BS?”. Then the whole presentation turned into a great perspective on what Big Data actually means ...

Microsoft Power BI going free

09. June 2015 BI 0
Microsoft Power BI going free
I am sure you have noticed that I’m a firm believer in self service BI. I have also been experimenting with Tableau and local elements of Power BI, but it is recent news that Microsoft is offering a free version of this toolkit. Of course it is not the totally full version of Power BI, ...