Cohort analysis – a simple guide

Cohort analysis – a simple guide
Cohort analysis is most probably the first slightly more advanced analytics technique I have come across during my experience, besides controlled experiments, which really makes a lot of sense and turns out to be simpler than expected. Recently I got reminded of its power in managing a marketing channel portfolio, so thought of sharing how ...

Resources to learn SQL, for marketers

Resources to learn SQL, for marketers
Good old SQL. Simply put if you want to retrieve data from any relational database these days your go-to language would be SQL. While this statement sounds obvious you would still need to learn how to craft your queries and translate your data needs into a programing launguage. Luckily SQL is quite simple. The motivation ...

Possibilities of Big Data [video]

23. June 2015 Big Data 0
I have come across an article on The Next Web about the possibilities of Big Data. I thought I would only look into it for 2 minutes, but got intriqued by the first question: “Who thinks Big Data is BS?”. Then the whole presentation turned into a great perspective on what Big Data actually means ...

Microsoft Power BI going free

09. June 2015 BI 0
Microsoft Power BI going free
I am sure you have noticed that I’m a firm believer in self service BI. I have also been experimenting with Tableau and local elements of Power BI, but it is recent news that Microsoft is offering a free version of this toolkit. Of course it is not the totally full version of Power BI, ...

Sense.io – the Github for analytics?

Sense.io – the Github for analytics?
I have already mentioned that there are some specific differences between the analytics andsoftware development workflows. Nevertheless a collaborative tool, enabling storing, prototyping and deploying project is a must. Git and Github have been there for the software development folks, but while it is powerful, it is not tailored for analytics. Sense though have recently ...