CLV – Customer Lifetime Value visualized

CLV – Customer Lifetime Value visualized
As a key concept of Customer Centricity, not all customers are created equal. Nevertheless deciding who is more valuable for a business, who is not so much, is fairly difficult. The Hubspot Marketing Blog have published an infographic (originated from Aria Systems). While it does not answer the biggest question about Customer Lifetime Value (CLV), ...

8 skills to become a Marketing Unicorn

8 skills to become a Marketing Unicorn
While the original article at the Hubspot blog reserves the “Marketing Unicorn” status for people with marketing technology skills only (Creativity + Technology = Marketing Unicorn) I believe that all 8 skillsets mentioned in the presentation they have published belongs to a new, currently rare, generation of marketers. This is why I thought of sharing ...